Entertainment and commerce

Polar bears have been made both controversial and famous for their distinctive white fur and their habitat. Companies like Coca-Cola, Polar Beverages, Nelvana, Bundaberg Rum and Good Humor-Breyers have used images of this bear in logos. The first has consistently displayed the bears as thriving near penguins, though the animals naturally live in opposite hemispheres. The Canadian 2-dollar coin (right) features the image of a polar bear. The panserbjørne of the fantasy trilogy His Dark Materials are polar bears with human-level intelligence. The TV series Lost has featured polar bears on a mysterious tropical island where they are portrayed as fearsome beasts.

Also was choosen like mascot for the 1988 Winter Olympics held in Calgary, Canada.